Tailoring for Women

I recently had some interesting exchanges with a friend on what is meant by ‘personal branding’. We agreed about how branding works with consumer goods, hotel chains, etc., but we both found it difficult to imagine how it might work for an individual woman with a demanding professional career. Many of my clients at TfW fall into this category, but they often have little time (or energy, I suspect) to embrace the concept, let alone explore the possibilities. Here is a good way to think of branding.… More: Strike up the brand!

One of the things I find most satisfying about tailoring is the opportunity to create practical but aesthetic garments. The perfect combination of usefulness and artistry! And of course these days we all benefit from hi-tech scientific developments both in the processing of fabrics and in the development of new materials.… More: Is tailoring eco-friendly?

During the Christmas period an interesting discussion was started on the IoD (Institute of Directors) LinkedIn Group.  It came from a simple request for information.  “When making a hiring decision how important is a candidate’s appearance to you” It soon prompted over 50 comments from MD’s, partners and CEO’s from across the business world.
While a small minority felt that appearance should not be a major factor, most agreed that it was an important matter and that scrutiny of a candidate began from the moment they entered the room.… More: IoD: Appearance matters

What a superb end to the year.  The chance to be interviewed by Jenni Murray alongside Lou Taylor, Professor of Dress and Textile History (University of Brighton).… More: BBC Woman’s Hour, Jenni Murray and Professor Lou Taylor