Carol Alayne

In association with Tailoring for Women Ltd.

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Briefing for Bespoke: Line, shape, proportion

You may have caught the compelling TV series “Madmen“.  The story of the how the advertising industry took fire on Madisson Avenue in the 60’s.  (30 years earlier the father of PR, Edward Bernays had started the ball rolling by helping the tobacco industry sell cigarettes to women with the somewhat questionable byline ‘A Torch for Liberty’!).  In one episode an eager young secretary was given this down to earth advice from one of her more seasoned colleagues with regards to dressing in the work place.”Go home, cut 2 holes in a paper bag, put it over your head, stand in front of a mirror and take a good look at your at yourself”.  A novel way indeed to assess your body line, but also one that is not too far off the mark.  The first step in deciding how to dress is to get an accurate understanding of your own unique body shape and how to accommodate its proportions.… More: Briefing for Bespoke: Line, shape, proportion

Several Saviles

Savile RowDuring the summer my thoughts were solicited by THINK, a style magazine based in Dubai. It was running an article on the latest in bespoke tailoring and how a personal ‘image’ is so important even in the highly regimented worlds of international business and finance. It was especially encouraging for me that the magazine’s correspondent, Ashlee Beard, chose to mention the female angle … More: Several Saviles

Button up your overcoat, when the wind is free…

It’s time to sing that chorus again.  With the evenings drawing in and the temperature  falling,  we will need to think of bundling up in a few more layers when we go out.  For those who plan ahead, the ever reliable overcoat waiting in the back of the wardrobe can be taken out for an airing and a good brush…an old friend with lots of memories, here again to keep you snug.… More: Button up your overcoat, when the wind is free…

TfW, Jaeger and the V&A

V & A montageI was thrilled recently to speak alongside a representative from the global brand Jaeger about women’s tailoring.  We were both making a contribution to the Victoria & Albert Museum’s continuing series of lectures on fashion which has involved iconic figures such as Zandra Rhodes and Twiggy.… More: TfW, Jaeger and the V&A

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  • Biography

    Recognised as a pioneer of bespoke tailoring for women, Carol Alayne has over 25 years experience of creating striking garments for arts, sports and media personalities and business wear for professionals and executives.



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