We were sifting through the archives of press cuttings and images the other day. I am preparing to speak at a seminar for the V&A later this year and I was searching for pictures of some of the ‘old guard’ in Savile Row. It is extraordinary how much I have forgotten over the last two decades of working in London.
And what an interesting journey, going right back to the beginning when I started with a clientele made up almost exclusively of performers. I set out very quickly to learn the techniques of making a tail coat and suddenly found myself kitting out the violinist Gil Shaham, and the conductors Barry Wordsworth and Tamas Vasary. I later made a much more feminine version for the singer Hilary Summers. You can see Hilary here with the Michael Nyman Band in another outfit we made for her.
More recently came the coverage for the Commonwealth and Olympic shooting teams, and the British Embassy magazine in Japan.
Dealing with press exposure is an illuminating process. A number of my clients come from the corporate communications and PR sector, and I have learned a great deal from them about the expertise that lies behind an effective press campaign. It is one thing to get a novelty item in the Evening Standard about dressing a teddy bear, quite another to make a consistent impact in the fashion pages!