Stop Press!
We reached a milestone recently. One that you helped to create. For just over a year we have been writing about tailoring for women, and it is incredible to see how our audience has grown. Our goal was to try to create a hub of information that addressed some of the prevailing practical issues for women when it comes to selecting tailored clothing, and to help you make better informed decisions. Judging from our Google rankings it has reached way beyond our initial expectations…and cultural boundaries.
From India to Canada interest has been stimulated, and not only amongst our immediate client base. Discussions have been opened with other craftspeople from the trade, a regular stream of apprentices and work experience students has materialised, opportunities for exchanges between clients and non-clients have been created, and our blog has acted as a talking point for several internet based forums.
This resource has also led to the creation of a number of opportunities for extending our business. In September we will be visiting clients in New York City, October will see a feature in National Westminster Bank’s ‘Sense‘ magazine, and in November we have the exciting opportunity of opening the seminar on women’s tailoring at the Victoria & Albert Museum in London alongside Jaeger and Evie Belle. As a result we have received mentions in the online magazines for both Vogue and Elle, and the influential Fashion United blog.
Some of our most popular items to date have been Dressing the Fuller Figure, Restore, Refurbish, Restyle, Resurrect, Remodel…and the A Word, Variations on a Seam, Folding a Jacket, and more recently Trouser Roles. The credit crunch too stimulated a number of posts, and there appears a regular stream of visitors to the more technically based features in Briefing for Bespoke.
So, thank you all for making this possible, and finally, do let us know if there are any subjects you feel we are missing!
Photo: thanks to Media Bistro
Congratulations, Carol! What a wonderful success story. Over the past year I have been amazed by the wide range of material you have put on your website and how much I have learned about the tailoring profession. It’s wonderful to read that you are now reaping the benefits. Thank you, and keep up the good work.
Thank you, Angie! And I have learned the benefits of reaching out to a new clientelle via social media. My new global audience has taught me about the product they are shopping for. Creating a virtual shop window has been the best marketing decision in 20 years.
I am glad I found your business card again. It was nice to talk to you and look forward to meeting you again after all these years. When I have our travel schedule we can arrange to meet.
I enjoyed reading your website. It is interesting that women still run into narrow minded folks even in this day and age when women have shown themselves to be up to any challenge.
It looks like you have a thriving business in bespoke clothing and I am delighted that you will be able to make me a shooting vest and maybe more depending on how far the fabric goes. I have yet to measure it.
Take care and talk to you soon. Suzanne