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A fashion guru

Hirofumi KurinoI had a great treat the other day.  A visit from the fashion guru Hirofumi Kurino, Creative Director of United Arrows; one of the biggest clothing retailers in Japan.  Our meeting was arranged by a mutual friend, and what made it all the more special was that he knew well this area of London, Spitalfields, where my studio is based.  So it also gave him the opportunity to visit some old haunts, and pick up some samples of richly coloured African fabrics.

It struck me during our conversation that in order to become a succesful and authentic fashion leader one needs the foresight of a soothsayer coupled with the academic rigour of a social historian.  We spent much time talking about the degree to which one has to anticipate trends and how they are often cyclical in nature,  re-emerging sometimes after years of lying dormant.   He explained how he created his long term view from watching closely the stimuli of everyday events; street culture, political influences, the emergence of new social movements.

He is also a huge music fan with a collection of over 3000 vinyl albums;  another indication of how important it is to him to preserve a solid core of authenticity.  “Fame will lose its appeal and we will be in for simpler times with less fuss” was his prediction.

One of the best three hours I have spent for a long time.

Imagine my surprise when I saw him make an appearance talking to the designer Deryck Walker as part of the superb documentatary about the current demise of the Harris Tweed industry shown recently by the BBC (Trouble Looms).  For those in the UK you may still be able to catch it on the BBC’s  iPlayer.

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One Response

  1. Hi Carol - it’s heartening to see someone in the fashion industry focused on the long term. The impression one gets is that fashion is all about the now with clothing being binned the moment the new season starts. It’s frustrating as a consumer if you love a blouse or a pair of shoes and want to go and buy another one/ pair only to find that the fashion has changed within 1 year and it’s no longer in stock!

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Biography

With 20 years amongst the Savile Row fraternity, and with a background in banking, Carol Alayne is acknowledged as one of the finest womens tailors in Mayfair today.

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