TfW, Jaeger and the V&A
I am thrilled to say that in a couple of weeks time, on the 6th November, I will be speaking alongside representatives from the global brand Jaeger about women’s tailoring. We will both be making a contribution to the Victoria and Albert Museum’s continuing series of lectures on fashion which has involved iconic figures such as Zandra Rhodes and Twiggy.
It will be stimulating to talk alongside Jaeger as they are currently celebrating their 125th anniversary. Theirs is an iconic brand which has always specialized in the use of natural fibres, including the so-called noble fibres such as angora, vicuna and alpaca; they were also the first company to use camel hair. Clients have included Vivienne Leigh, Marilyn Monroe, and even George Bernard Shaw who was particularly fond of a one piece structured ‘jump suit’ which allowed complete freedom of movement. Nowadays Jaeger are at the forefront of high quality manufacturing using state of the art machines that simulate the sewing actions of a live craftsman.
My part in the event will be to fulfil a contrasting role. I will be expounding upon the art of bespoke for women, its history and its processes. From the initial measurements, drafting of the paper pattern, preparation of the fittings and internal structures through to the final finishing and pressing.
Working on this presentation has reminded me about how the relationship with one’s client is both intimate and integral to the process. Mark Twain talked of “Clothes making the man” (or woman!), and we know that this is very much evident on the high streets today. Hand crafted garments however give the opportunity for a client to give full and uninterrupted rein to their desires, and the opportunities for personal expression are much more subtle. The quality of the rapport between client and tailor therefore cannot be underestimated.
In particular I am looking forward to the reception after the presentations where we will have the opportunity to talk one-to-one with the audience and show in greater detail some of the intricacies of our practice.
I hope to see some of you there!
Women’s Tailoring: Genesis and Evolution. Friday 6th November from 13.30. Lecture Theatre, Victoria & Albert Museum, Cromwell Road, London SW7 2RL
Photo: thanks to Simon at http://photo-montage.blogspot.com
Tags: bespoke, fashion, Jaeger, V&A, womens tailoring
I’m really looking forward to it. Sure I’m going to learn a lot.