Carol Alayne

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Archive for January, 2010

Bespoke solutions

Tuesday, January 26th, 2010

Tailoring for Women specialises in creating a premium quality wardrobe for women in high profile professional positions – in finance, commerce, law, the arts, media and sports. With over twenty years of Savile Row expertise to call on, Carol Alayne has created a unique bespoke service dedicated exclusively to the special demands of women.

Tailoring for Women offers practical, responsive and personalised advice on all matters of dress and appearance, finely tuned to constantly evolving contemporary professional and media environments, but never losing sight of the person inside the garment.

Dress sharply and they notice the dress.
Dress impeccably and they notice the woman.

– Coco Chanel

Tailoring for Women can provide you with a complete bespoke experience to create unique, personalised garments for professional, sports, cultural or leisure requirements. Our service begins with an initial consultation and clients can be fully involved at every stage of the process if they wish, from design and cutting to tailoring, fitting and altering. Naturally, Tailoring for Women offers a full after-care service and advice on storing, cleaning and transporting the garments.

For clients not yet ready to embark on a complete bespoke commission, Tailoring for Women is happy to offer consultancy and advice, either in person or by email/telephone.

Tailoring for Women can recommend trusted partners for specialist items such as shoes, hats and accessories. It also offers an exclusive limited range of semi-bespoke garments – made to order from an existing template.

Click here to see the TfW Limited Edition Gilet.

Click here to contact us, or keep in touch by signing up for our feed and newsletter.

IoD: Appearance matters

Monday, January 11th, 2010

Interview attireDuring the Christmas period an interesting discussion was started on the IoD (Institute of Directors) LinkedIn Group.  It came from a simple request for information.  “When making a hiring decision how important is a candidate’s appearance to you” It soon prompted over 50 comments from MD’s, partners and CEO’s from across the business world.
While a small minority felt that appearance should not be a major factor, most agreed that it was an important matter and that scrutiny of a candidate began from the moment they entered the room.

“If  they cannot make the effort for something as important as an interview then it is likely to show a somewhat sloppy attitude to their working life”

“If you want to be taken seriously in business, you need to be well dressed”

“Appearance is critical as a guide to how that person values the potential role as well as themselves”

“It is vital to create that right first impression and is often an external indicator of a person’s attitudes and values”

“Appearance is your only chance to make a good first impression which happens in a heartbeat”

“When putting candidates forward to clients we always aim to ensure that the basics are covered, including clean shoes, as it is surprising how many people first comment on the state of the footwear, as shown in the feed back to this post. Regardless of how good candidates are from a competency angle, we all make our mental opinions on people before we have spoken to them, so personal presentation geared for the right scenario is important to create the right image and impression. As we were always taught, ‘You only get one chance to make a first impression'”

In ‘Blink’, Malcolm Gladwell wrote of how we make decisions in as little as two seconds.  Given such a slim sliver of time therefore suggests that appearance and initial demeanour is fairly crucial.

This works for company meetings too, particularly when you may be the point of sale with a new client.  Last year there was some press coverage of how the international accountancy firm Ernst&Young considered the way in which their staff dressed a part of their overall  positioning programme, just as their logo or corporate colours.

To close with a little homespun advice from the same IoD forum;  “Dress for the job you want, not the job you have”

Photo: thanks to ShabbyApple


Recognised as a pioneer of bespoke tailoring for women, Carol Alayne has over 25 years experience of creating striking garments for arts, sports and media personalities and business wear for professionals and executives.



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