Tailoring for Women

I was thrilled recently to be the subject of one of Mike Southon’s columns in the London Financial Times. If you don’t take the FT you can read the online version, Dresses for Success. Mike is someone who understands business on the human scale. He values the entrepreneurship of individuals and small companies without assuming they all want to become multi-nationals. And he knows that it’s as much about relationships as it is about products and marketing. We didn’t talk much about balance sheets… (more…)

What a superb opportunity.  The chance to be interviewed by Jenni Murray alongside Lou Taylor, Professor of Dress and Textile History (University of Brighton).

Although I have spoken on both MidWeek and Start the Week in the past, Woman’s Hour is such an iconic programme it was my dream that one day I would be given this opportunity.  Thanks must go to Jaeger too who first put the proposal forward to the BBC.

It really is a fascinating, almost ‘other world-y’ type of experience.  All very efficiently executed by the production staff who had to co-ordinate our own contribution with that of the other speakers, and all within their strict time allocation.

In preparation for the interview we discussed a wide range of possibilities.  In reality, however, it was something of a task to condense the history of tailoring, and at the same time include the crucial intricacies of the ‘shoulder to hip’ profile of a woman’s figure, into the confines of a 10 minute slot.  Jenni Murray was extremely deft in co-ordinating our input.

Unfortunately it may be the case that some of you outside of the UK can’t listen to the extract because of licensing restrictions.  I hope not.

P.S.  it was quite nice to see one of my jackets on the BBC Website too!

After all the time spent planning, the day arrived  to give my presentation at the Victoria & Albert Museum.  Regular readers of the TfW blog will know that this was something originally put forward as a proposal almost eight months ago, so it was a super feeling to be standing in front of a packed and appreciative audience.  Fortunately I had the presence of mind to have it filmed.

My task was to open the seminar, which was beautifully hosted by the V&A’s Head of Adult Education, Jo Banham.  Following this was an intriguing presentation by Jaeger.  This year is their 125^th anniversary and it was wonderful to see some of the pieces and pictures from their archive.  I have a couple of vintage Jaeger pieces myself dating from the time Jean Muir was their designer and I treasure them.

Following this, Alan Cannon Jones, Senior Lecturer at the London College of Fashion talked about some of the new trends in tailored fashion, and some of the techniques that are used to support them.

The video attached to this post gives an edited version of my own contribution.  There were also a number of Q&A points throughout the seminar and I plan to include some of the issues that were raised in future posts.

The topics I covered ranged from a whistle-stop tour of the history of women’s tailoring to an exploration of the practical skills that support it.  This included the consideration of the physiological aspects, hand-crafting techniques, and the complex psychology that underlies the relationship with one’s client.   I concluded with some thoughts around the future of women’s tailoring with reference to a statement I had compiled from the opinions of my clients.

“Women should have same the opportunities for investing in their wardrobes in the same way that they invest in their careers”

I hope that you don’t have too many problems with the download.

The winding down of another year always produces such mixed emotions.  They seem to be ignited by the curious late December conflict between the abundance of free days and the sudden overflow of dizzying preparations.

The thing I look forward to most during these times, however, is a few quiet days alone in the studio.  It gives me the chance to reflect on past garments created and the changes throughout the year…and to give the place a proper sweep.

I like to take time reviewing the materials and sketches from the past year’s projects.  Some have special memories.  Some, future possibilities which have value and are worth holding on to.  A bit of trim, a drawing, a length of cloth or a beaded motif…all will be stored safe for the moment when just the thing is needed. The pressing boards will all be freshly covered, and the tools given a sip of oil and a brisk polish.  Everything clean, in its proper place, resting for a new start.

Brighter hopes and new ideas can be a product of these slower, and sometimes darker times.  In the midst of some pretty gloomy business forecasts these days, I find some benefit in this down-time to create and plan some ways around the challenges of running a business.  This process often sparks more exciting projects in which to become involved.

There is much to look forward to in this next year.  The recent exposure I received, courtesy of the V&A and the BBC, has born fruit and I will be making presentations for a number of executive MBA programmes.  Most of all I will look forward to breaking new ground with a series of film ‘shorts’, the result of some memorable collaborations with colleagues in the fields of design, textile history and the craft of tailoring.  Also, I am ready to launch  a limited edition garment - an outdoor piece inspired by the countryside that will be practical and elegant for the working woman.  There will be more to come in January.

So, here’s to a new year full of challenges and rich in the variety of work.  But for now I am grateful for a few more days of rest to take in the blessings of the season.

A very Happy New year to you all.

I was thrilled recently to speak alongside a representative from the global brand Jaeger about women’s tailoring.  We were both making a contribution to the Victoria & Albert Museum’s continuing series of lectures on fashion which has involved iconic figures such as Zandra Rhodes and Twiggy.

Jaeger is currently celebrating its 125th anniversary.  It is an iconic brand which has always specialized in the use of natural fibres, including the so-called noble fibres such as angora, vicuna and alpaca; it was also the first company to use camel hair.  Clients have included Vivienne Leigh, Marilyn Monroe, and even George Bernard Shaw who was particularly fond of a one piece structured ‘jump suit’ which allowed complete freedom of movement. Nowadays Jaeger is at the forefront of high quality manufacturing using state-of-the-art machines that simulate the sewing actions of a live craftsman.

My part in the event was to fulfil a contrasting role. I expounded upon the art of bespoke for women, its history and its processes.  From the initial measurements, drafting of the paper pattern, preparation of the fittings and internal structures through to the final finishing and pressing.

Working on this presentation reminded me about how the relationship with one’s client is both intimate and integral to the process.  Mark Twain talked of “Clothes making the man” (or woman!), and we know that this is very much evident on the high streets today. Hand crafted garments however give the opportunity for a client to give full and uninterrupted rein to their desires, and the opportunities for personal expression are much more subtle.  The quality of the rapport between client and tailor therefore cannot be underestimated.

At the reception after the presentations we had the opportunity to talk one-to-one with audience members and show in greater detail some of the intricacies of our practice.

Photo: thanks to Simon at http://photo-montage.blogspot.com

It’s been a busy week so far.  I was thrilled to be featured alongside Sir Martin Sorrell and ‘Dragon’s Den’ Duncan Bannatyne in Business Sense Magazine, the National Westminster Bank’s national periodical.  The rest of my time has been spent focussing on my presentation at the Victoria and Albert Museum (V&A) with Jaeger.  The process of tailoring is something which tends to take place away from public scrutiny, so being given such a prominent platform demands careful thought about why the art of bespoke is so unique.

It seems to me that the distinctive experience my clients seek is comprised of the knowledge and integration of three important and fundamental elements. Physiology, technique and …psychology.

Physiology is all about understanding the shape and proportions of the body, not as an object frozen in time, but as a dynamic entity that changes and flows as it moves.  Most textbooks illustrate body types in 4 or 5 basic postures, but the devil is in the difference.  I have yet to find a client whose shape fits these proportions precisely.  I often give group seminars and set the participants the task of finding someone in the room that matches their own body shape.  It hasn’t happened so far!

Technique is something which takes time to develop.  It’s said that it takes 10,000 hours to reach a competent level of skill in any chosen activity.  This may be so, but I find that I still look to expand my own skills base, and that is after over 20 years in the trade.  The art of tailoring is still grounded in techniques that were developed in the 19^th century, although the records show evidence as far back as the 13^th century.  Modern materials, the change in life styles and modern body proportions all influence the ways in which these techniques have to be applied so they have to be constantly revisited and refreshed.

Tailoring is a relationship business.  We have to dress the body and the mind.  So, the psychology of the relationship with ones client is paramount.  This is all the more so as the current changes in society affects the role of women and how they wish to be perceived.

I was speaking with a former CEO of a global PR firm the other day who mentioned how he always emphasised the need for his staff to think of the image they portrayed when they visited clients.  “They have to realise that if they are charging a four figure sum per day, the first impression they give their client as they walk in the room is vital, and this is dependent largely upon how they look”.

A potent statement when you consider how this simple matter can undermine the huge investment that has gone into training the company representative.

I had a great treat the other day.  A visit from the fashion guru Hirofumi Kurino, Creative Director of United Arrows; one of the biggest clothing retailers in Japan.  Our meeting was arranged by a mutual friend, and what made it all the more special was that he knew well this area of London, Spitalfields, where my studio is based.  So it also gave him the opportunity to visit some old haunts, and pick up some samples of richly coloured African fabrics.

It struck me during our conversation that in order to become a succesful and authentic fashion leader one needs the foresight of a soothsayer coupled with the academic rigour of a social historian.  We spent much time talking about the degree to which one has to anticipate trends and how they are often cyclical in nature,  re-emerging sometimes after years of lying dormant.   He explained how he created his long term view from watching closely the stimuli of everyday events; street culture, political influences, the emergence of new social movements.

He is also a huge music fan with a collection of over 3000 vinyl albums;  another indication of how important it is to him to preserve a solid core of authenticity.  “Fame will lose its appeal and we will be in for simpler times with less fuss” was his prediction.

One of the best three hours I have spent for a long time.

Imagine my surprise when I saw him make an appearance talking to the designer Deryck Walker as part of the superb documentatary about the current demise of the Harris Tweed industry shown recently by the BBC (Trouble Looms).  For those in the UK you may still be able to catch it on the BBC’s  iPlayer.

We reached a milestone recently.  One that you helped to create. For just over a year we have been writing about tailoring for women, and it is incredible to see how our audience has grown.  Our goal was to try to create a hub of information that addressed some of the prevailing practical issues for women when it comes to selecting tailored clothing, and to help you make better informed decisions.  Judging from our Google rankings it has reached way beyond our initial expectations…and cultural boundaries.

From India to Canada interest has been stimulated, and not only amongst our immediate client base.  Discussions have been opened with other craftspeople from the trade, a regular stream of apprentices and work experience students has materialised, opportunities for exchanges between clients and non-clients have been created, and our blog has acted as a talking point for several internet based forums.

This resource has also led to the creation of a number of opportunities for extending our business.  In September we will be visiting clients in New York City, October will see a feature in National Westminster Bank’s ‘Sense‘ magazine, and in November we have the exciting opportunity of opening the seminar on women’s tailoring at the Victoria & Albert Museum in London alongside Jaeger and Evie Belle.  As a result we have received mentions in the online magazines for both Vogue and Elle, and the influential Fashion United blog.

Some of our most popular items to date have been Dressing the Fuller Figure, Restore, Refurbish, Restyle, Resurrect, Remodel…and the A Word, Variations on a Seam, Folding a Jacket, and more recently Trouser Roles.  The credit crunch too stimulated a number of posts, and there appears a regular stream of visitors to the more technically based features in Briefing for Bespoke.

So, thank you all for making this possible, and finally, do let us know if there are any subjects you feel we are missing!

Photo: thanks to Media Bistro

We were sifting through the archives of press cuttings and images the other day.  I am preparing to speak at a seminar for the V&A later this year and I was searching for pictures of some of the ‘old guard’ in Savile Row.  It is extraordinary how much I have forgotten over the last two decades of working in London.

And what an interesting journey, going right back to the beginning when I started with a clientele made up almost exclusively of performers.  I set out very quickly to learn the techniques of making a tail coat and suddenly found myself kitting out the violinist Gil Shaham, and the conductors Barry Wordsworth and Tamas Vasary.  I later made a much more feminine version for the singer Hilary Summers.  You can see Hilary here with the Michael Nyman Band in another outfit we made for her.

More recently came the coverage for the Commonwealth and Olympic shooting teams, and the British Embassy magazine in Japan.

Dealing with press exposure is an illuminating process.  A number of my clients come from the corporate communications and PR sector, and I have learned a great deal from them about the expertise that lies behind an effective press campaign.  It is one thing to get a novelty item in the Evening Standard about dressing a teddy bear, quite another to make a consistent impact in the fashion pages!

Last week saw more coverage about ‘Austerity Britain’.  In particular,  how people were looking to revitalise long forgotten skills.  BBC TV’s Newsnight had people talking about reinvigorating the clothes in their wardrobes,  the Independent issued a supplement in their New Good Life series (Making and Mending - Sewing, knitting and darning), and the Financial Times ran a page about the rise in the sales of sewing machines and haberdashery.

I visited a number of my favourite suppliers here in London and they all confirmed how there had been an upsurge in interest,  although as Martyn Frith of the Button Queen commented,  “this was their third recession over 50 years, so it was not entirely unexpected”.

• The Button Queen: Established for over 50 years with a collection of some 2 million buttons, including rare antiques.  They will source special requirements.
• MacCulloch & Wallis: Great selection of millinery items in addition to an extensive selection of fabrics and trimmings,  all within a listed building in Mayfair.
• Kenton Trimmers:  Family business that caters specifically for the bespoke tailor.
• V V  Rouleaux: Out of the ordinary, theatrical trimmings and decorations.

A little while ago we ran a post about the fashion industry and how it had spawned a rash of cheap clothing much of which ended up in our land fill sites after only a couple of outings.  It is a welcome move forward that people are now looking to remodel and recycle.  Unfortunately,  because of the structuring of mass-produced garments this is not always as straightforward as it seems.  With some new designs, compromises are made in the make, and in the use of cloth and trimmings - and seams have a tendency to autodestruct at the slightest hint of a repair kit!

Nonetheless, I am all for ‘making do and mending’.  In fact it has given me great pleasure recently to work with one of my clients, a medical consultant, who wanted to have a hand in sharpening up her tailored wardrobe, and adapting it more to her own changing tastes and body shape. Ultimately she would like to learn more about basic tailoring, extending her creative skills set as well as the life of her garments, and at the same time adding some personal touches to her wardrobe.