The authentic bespoke tradition is personal.
It’s about you,
it’s about how you want to appear in the world,
and it’s about your relationship with the craftsperson who can help you realise this. More: Bespoke tailoring
In association with Tailoring for Women Ltd.
With the current financial turmoil that surrounds us it seems appropriate to talk about price of goods, but on this occasion I intend to do it from the ‘makers’ standpoint. The reason is that I have been more than slightly surprised recently by some of the prices claimed for ‘high quality, custom, hand made’ suits. More: The credit crunch, suits, and a pricing conundrum
Some time ago I paid a fortune for some brightly coloured Holland and Sherry tartan cloth and made myself a hacking jacket. I loved it to bits and all was fine until I was attacked by a barbed wire fence when out on one of my client’s shoots. One of those awful triangular tears was the result, in full view half-way up the sleeve. More: Invisible Menders: Paramedics for suits
This recent edition of Monocle (note the tailor on the cover!) contained news that might raise the spirits of craftspeople all over. Its feature “Craft makes a comeback \Welcome Home” highlights a recent trend for manufacturers to bring their production units back to their home roots and values. We have seen this happening with other outsourced services too such as call centres. The reasons cited in this case were twofold; the difficulty in monitoring and maintaining quality, and soaring logistical costs. More: “Production is done best when it is in the hands of the Experts” (Monocle)
At the moment we are working on a January wedding to be celebrated in St Mary’s, just off London’s Cadogan Square. I really enjoy these commissions because it brings a true sense of theatre to our work place. The bride, a daughter of one of the curators at the Victoria & Albert Museum, has chosen to ammend the dress worn by her mother at her own wedding. We are now at the consultancy stage with a set of designs for the bride and her 6 attendents. A large part of this is to develop an understanding of the psychology of the client, going deep down into their initial thoughts in order to help their ideas spring to life. More: Bespoke wedding dresses: all the world’s a stage!
Recognised as a pioneer of bespoke tailoring for women, Carol Alayne has over 25 years experience of creating striking garments for arts, sports and media personalities and business wear for professionals and executives.
Tailoring for Women • +44 (0) 7950 401 881
61 The Exchange Building • 132 Commercial Street • London E1 6NQ