Carol Alayne

In association with Tailoring for Women Ltd.

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Telling tales

Quentin Blake with Carol AlayneQuentin Blake gets me thinking. I’m sure that’s because he’s a great artist, and great artists excite the brain as well as the senses. I was at Sotheby’s (London) for a charity event in support of the House of Illustration last December … More: Telling tales

How was it for you?

Dr. Frances Carter is seriously accomplished. Despite her retirement from active medical practice, she continues to teach and lecture throughout Europe and Asia. I have made many outfits for her business wardrobe over the last 10 years, but now that she has retired she commissions my time for tailoring lessons. She tells me that preparing for this new hobby has been the perfect transition out of the regular work routine of her profession. … More: How was it for you?

Strike up the brand!

I recently had some interesting exchanges with a friend on what is meant by ‘personal branding’. We agreed about how branding works with consumer goods, hotel chains, etc., but we both found it difficult to imagine how it might work for an individual woman with a demanding professional career. Many of my clients at TfW fall into this category, but they often have little time (or energy, I suspect) to embrace the concept, let alone explore the possibilities. Here is a good way to think of branding. … More: Strike up the brand!

Taking craft global

Global tailorI’ve already written several times about the high profile networking organisation, the City Women’s Network. And not so long ago I was asked to give a presentation at one of their regular meetings. In fact it was a forum about how to develop a global aspect to your business. These days, it’s not just multinational companies that can operate globally. Even a small, specialist trade like mine can – in fact needs – a global dimension. And of course it’s now possible thanks to the internet.… More: Taking craft global

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  • Biography

    Recognised as a pioneer of bespoke tailoring for women, Carol Alayne has over 25 years experience of creating striking garments for arts, sports and media personalities and business wear for professionals and executives.

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