Tailoring for Women

I was invited to meet with Emma Willis in Jermyn Street the other day.  She has impressive premises with an extremely helpful staff and a beautiful display of shirts made from top-end Swiss and Italian cottons.  This image is from a feature she received in Vogue.

What I found exceptional is that she has a specific range of shirts for women with the right feminine accents and detail that really do cater to the female form.  Other shirt makers have collections for women, however as an observer and purchaser I find their product no more than a version of a man’s shirt. Take for example cuff size; usually too big for the female wrist.  And button position – never at the bust point where it is needed!

Certainly the experience of meeting Emma and her staff makes it worth a visit, and a welcome pause if you are walking through St. James, just off Piccadilly.