Women’s Tailoring: Genesis and Evolution
Sunday, April 18th, 2010
After all the time spent planning, the day arrived to give my presentation at the Victoria & Albert Museum. Regular readers of the TfW blog will know that this was something originally put forward as a proposal almost eight months ago, so it was a super feeling to be standing in front of a packed and appreciative audience. Fortunately I had the presence of mind to have it filmed.
My task was to open the seminar, which was beautifully hosted by the V&A’s Head of Adult Education, Jo Banham. Following this was an intriguing presentation by Jaeger. This year is their 125th anniversary and it was wonderful to see some of the pieces and pictures from their archive. I have a couple of vintage Jaeger pieces myself dating from the time Jean Muir was their designer and I treasure them.
Following this, Alan Cannon Jones, Senior Lecturer at the London College of Fashion talked about some of the new trends in tailored fashion, and some of the techniques that are used to support them.
The video attached to this post gives an edited version of my own contribution. There were also a number of Q&A points throughout the seminar and I plan to include some of the issues that were raised in future posts.
The topics I covered ranged from a whistle-stop tour of the history of women’s tailoring to an exploration of the practical skills that support it. This included the consideration of the physiological aspects, hand-crafting techniques, and the complex psychology that underlies the relationship with one’s client. I concluded with some thoughts around the future of women’s tailoring with reference to a statement I had compiled from the opinions of my clients.
“Women should have same the opportunities for investing in their wardrobes in the same way that they invest in their careers”
I hope that you don’t have too many problems with the download.

Someone recently said to me, ” I’m sure you can see now that men’s and women’s tailoring will never sit side by side.” Granted, this was not one of the most forward-thinking of the Savile Row fraternity. (I am not sure that Armani would agree with him either!) It seems ironic that these days, when the talk is of ‘breaking glass ceilings’, there should be such a lack of joined-up thinking. I have to confess that this thought was in part stimulated by a book I was given by a friend recently;
delivering the aircraft to the RAF bases for their male counterparts, the battle would never have got off the ground; they flew Lancasters and Wellingtons too. There are believed to be about 15 of the women pilots left, all in their eighties and nineties.
measurement the approach of the tailor seemed somewhat unusual. “He would take a few quick steps, throw the tape measure round the back, catch it in mid-air and, turning his head away as if he couldn’t bear to look, wait until the two ends met before giving a fleeting glance to the number of inches it recorded.” The process was completed by the cutter whispering “the awful secret” in the “hairy ear” of his amanuensis. What a performance!
“Show me where you work; show me how you do it”.
A respondent to a recent post asked the question; is buying a bespoke garment considered a good return on investment considering the initial spend? Putting aside for the moment matters such as fit, design and satisfaction of requirements, I thought it provided an interesting challenge. So I decided to investigate something from my own experience; my favourite ‘










