Tailoring for Women

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Sensational Butterflies

Monday, June 27th, 2011

‘The caterpillar does all the work but the butterfly gets all the publicity’, supposedly said the comedian George Carlin.

I guess this is true in most cases.   The finished product is far more attractive to look at than the work in process.  But then, both can be equally amazing.  I am talking about the brilliant mosaic mess you can find on my cutting room floor after a job is done!

So let’s not discount the whole metamorphosis thing; what we think is an unremarkable worm is anything but.  It is part of a process that continues to be at the forefront of scientific research.  Aesthetic appeal and diverse opportunities in the sciences have kept butterflies at the centre of evolutionary and behavioural research.  And the more we learn about the way butterflies communicate, the better understanding we have of our own sensory world.

Butterflies have become synonymous with freedom.  Charles Dickens, Elton John and I all agree on this.  I set another garment free the other day.  A beautifully delicate tea dress made from 3 layers of fine silk.  The design was based around the middle layer – a bold jacquard print by Hanae Mori, the most honoured female designer from Japan and an icon to the liberated woman (she has also released a perfume called ‘Butterfly’).  You can all have one guess as to the theme in the print.

The challenge was how to place the pattern pieces on the fabric to capture the great swirls in the design while featuring the image of a sensational butterfly in full flight.  Like the mighty Monarch flying south for the winter!

To make the decision, I made the pattern pieces first out of translucent tissue and invited my client to come around to help with the placement.  I know that she was fascinated to be a part of the process of designing her own bespoke garment.  And she was thrilled to spot the opportunity to reserve a strip of cloth to make an optional neck scarf to add to the look. The result is bold but delicate, featherweight and free for almost any occasion.

‘Fly away, high away, bye bye….’

NHK – Bespoke for Japan; A woman’s point of view

Saturday, May 14th, 2011

In the midst of a hectic time here in the studio; a royal wedding in Monaco, early planning for the shooting season, and gowns for the BBC Promenade concerts, I received a call to participate in the filming of a short documentary for the Japanese national broadcasters NHK.  They wanted to know more about the tailoring tradition and Savile Row from a woman’s perspective.

They were very much aware of how the demand for tailored clothing is changing among women as their professional lives become increasingly more public, and wanted to know how this was being met by the trade.

As always with filming, what is intended as a few minutes in front of a camera turns into a full day’s work, but it is always good to explain the process of bespoke to those who are interested.

A huge thanks goes out to all my friends and colleagues on the Row who helped out.

The documentary will go out as part of the El Mundo programme on NHK BS1 on the 16th May at 11 pm JST, and I hope that some of my friends in Japan will still be awake to see it!  And when I shortly receive my copy it will be uploaded here on the site, so please watch this space.

P.S.  As a footnote, I bumped into another film crew yesterday in my favourite haberdashers, MacCulloch & Wallace.  The BBC crew were filming the latest episode of the ‘Apprentice’ and one of the participants had been instructed to source 10 metres of , well you’ll see, while she stumbled through an attempt to negotiate the price.   Goodness knows why, but from the look of the cloth I think she may be planning some mid-series nuptials!

Highland flair

Sunday, January 30th, 2011

TfW Highland coat collarI was working on four different Harris tweed garments last December when, by chance, I came across this article in The Guardian newspaper: Harris tweed sales soar. ‘Surely not just thanks to me’, I mused, but I was pleased with the closing remark from Lorna Macaulay, chief executive of the Harris Tweed Authority, who said: (more…)

Telling tales

Tuesday, January 11th, 2011

Quentin Blake with Carol AlayneQuentin Blake gets me thinking. I’m sure that’s because he’s a great artist, and great artists excite the brain as well as the senses. I was at Sotheby’s (London) for a charity event in support of the House of Illustration last December (more…)

Harmonicas and birthday suits

Friday, December 31st, 2010

Grand CanyonI spend much of my time focusing on the close-up detail of cutting and sewing, so half way through a full-on year at TfW I decided to take a break and treat my eyes to a panoramic feast, thanks to the Grand Canyon. The trip of a lifetime – and I’m still feeling the benefits, months later.

TfW was created nearly three years ago to cater for the women’s business suit market, and these garments are certainly proving to be our staple fare. (more…)

Bespoke solutions

Tuesday, January 26th, 2010

Tailoring for Women specialises in creating a premium quality wardrobe for women in high profile professional positions – in finance, commerce, law, the arts, media and sports. With over twenty years of Savile Row expertise to call on, Carol Alayne has created a unique bespoke service dedicated exclusively to the special demands of women.

Tailoring for Women offers practical, responsive and personalised advice on all matters of dress and appearance, finely tuned to constantly evolving contemporary professional and media environments, but never losing sight of the person inside the garment.

Dress sharply and they notice the dress.
Dress impeccably and they notice the woman.

- Coco Chanel

Tailoring for Women can provide you with a complete bespoke experience to create unique, personalised garments for professional, sports, cultural or leisure requirements. Our service begins with an initial consultation and clients can be fully involved at every stage of the process if they wish, from design and cutting to tailoring, fitting and altering. Naturally, Tailoring for Women offers a full after-care service and advice on storing, cleaning and transporting the garments.

For clients not yet ready to embark on a complete bespoke commission, Tailoring for Women is happy to offer consultancy and advice, either in person or by email/telephone.

Tailoring for Women can recommend trusted partners for specialist items such as shoes, hats and accessories. It also offers an exclusive limited range of semi-bespoke garments – made to order from an existing template.

Click here to see the TfW Limited Edition Gilet.

Click here to contact us, or keep in touch by signing up for our feed and newsletter.
(more…)

Spitfire tailors

Thursday, August 6th, 2009

Spitfire pilotSomeone recently said to me, ” I’m sure you can see now that men’s and women’s tailoring will never sit side by side.”   Granted, this was not one of the most  forward-thinking of the Savile Row fraternity. (I am not sure that Armani would agree with him either!)  It seems ironic that these days, when the talk is of ‘breaking glass ceilings’, there should be such a lack of joined-up thinking.  I have to confess that this thought was in part stimulated by a book I was given by a friend recently; The Spitfire Women of World War II (Giles Whittell)

The women of the Air Transport Auxiliary may not have taken part in the Battle of Britain but, without their flying skills and courage in Spitfire womendelivering the aircraft to the RAF bases for their male counterparts, the battle would never have got off the ground; they flew Lancasters and Wellingtons too.  There are believed to be about 15 of the women pilots left, all in their eighties and nineties.

To fulfil their posts, they needed to be in uniform and as you might imagine, all the tailors were men.

The book relates a charming account from one of the women pilots about a trip to a local tailor in order to be measured up, and the consternation caused amongst the erstwhile cutters when a group of them first walked into the shop.  “Whoever heard of such a thing!”.

Apparently the basic measures were accomplished without incident, but when it came to the bust Spitfire Womenmeasurement the approach of the tailor seemed somewhat unusual.  “He would take a few quick steps, throw the tape measure round the back, catch it in mid-air and, turning his head away as if he couldn’t bear to look, wait until the two ends met before giving a fleeting glance to the number of inches it recorded.”  The process was completed by the cutter whispering “the awful secret” in the “hairy ear” of his amanuensis.  What a performance!

The end result was that their long awaited uniforms arrived with trouser seats four inches lower than they should have been.

Thank goodness times have changed…or have they!?

Photo: thanks to HarperPerennial, The Daily Telegraph and the Daily Mail

Biography

Recognised as a pioneer of bespoke tailoring for women, Carol Alayne has over 20 years experience of creating striking garments for arts, sports and media personalities and business wear for professionals and executives.

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