When less is more
Saturday, March 20th, 2010
In 1940, with all-out war looming, the UK government Board of Trade decided to restrict the amount of clothing available in order to preserve resources. They called in the help of the Incorporated Society of London Fashion Designers, comprising the leading English couture houses, and asked them to design robust clothes using a minimum of material. These ‘utility’ clothes were created with simple (more…)
