Carol Alayne

In association with Tailoring for Women Ltd.

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Principal media features in 2010

NatWest Business Sense Magazine: You have to take risks
Niche working in a man’s world.

London Financial Times: Dresses for Success
TfW was the subject of a Mike Southon piece about entrepreneurship.

Service
To air on BBC2, ‘Service’ is an eight-part series fronted by Michel Roux, Jr. to be shown twice a week for four weeks beginning Jan 9. The series hopes to do for front-of-house restaurant staff what Jamie Oliver did for chefs. TfW contributed to service staff attire, reshaping their ready made uniforms.

Public speaking engagements

The Union Society of the City of Westminster
The first woman speakers in their 227 year history, along with Abigail Day, founder of the Safari Club of Great Britain.

City Woman’s Network: Taking craft global
There are strengths across the disciplines of tailoring, shoemaking, millenary and gun making and London is the centre for these crafts and guilds. See also this blog:
Taking craft global
Tools of the trade

London College of Fashion with the Royal Academy of Art: Aware; Art Fashion
An opportunity to meet with colleagues (tailors, professors, curators, artists) in a forum to discuss the cross-influences in fashion and art.

Other events

Paradox book launchDecember 2010 saw the culmination of three years of research with Paradox, a book by David J. Baker and Roger E. Lake, a long term client of mine. A fascinating account of what happens when physics mixes with chemical pyrotechnics.

Biography

Recognised as a pioneer of bespoke tailoring for women, Carol Alayne has over 25 years experience of creating striking garments for arts, sports and media personalities and business wear for professionals and executives.

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